Thank you for visiting EvRo Designs!
Unfortunately, I will not be taking any projects right now due to contractual obligations. If you have any questions please fill out the contact information information below.
Let's begin by discussing your objectives and understanding your business needs. First, we'll come up with a plan that's tailored for your business. We'll start by brainstorming, analyzing, and auditing your web environment as well as discussing your audience. Next, we'll come up with a strategy from start to finish and discuss how to implement our new plan. Lastly, I’ll provide reporting in a readable digestible format so that you may further grow your business. I love working with start-ups, small businesses, and budget conscience entrepreneurs in the Washington D.C. area, including Maryland, Virginia and beyond.
EvRo Designs, located in Washington D.C., is a one-stop shop for freelance UX design, web development, and digital analytic services. So, let’s say you have an idea for a great website or web app. I’ll build you UX friendly designs and with clean front-end code. Another scenario could be that you have an existing web presence and would like to understand your audience, user engagement, or search engine ranking. I can also help with that by auditing your existing online presence and developing a strategy to understand who your users are, how they're finding your business, and where they’re clicking to even further increase visibility and traffic.
This first step is key to crafting unique, responsive and UX friendly projects. EvRo Designs understands this, so the first step is to figure out what tools you need for your business to grow. Each project is different, so I start this process by brainstorming and trying to discover who your audience is in order to build the best website or app possible. Once we work together, brainstorm, and have a plan in place, I’ll start the UX design process. The UX design could involve creating wireframe mockups, building color schemes for style guides and visual designs, understanding user flow, prototyping and even digital analytics or SEO.
Photoshop and Illustrator are tools used by tons of web designers and industry professionals. I use it in my workflow not only because they’re universally accepted but they also allow me to create all types of project elements such as images, buttons, wireframes, layouts, style guides and much more. I can also use them to build out user flow to help your audience navigate your website or app. Think of them as the hammer and wrench in the EvRo Designs digital toolbox.
Sketch, like Photoshop, is a great tool for the UX design process. It’s not as powerful as Photoshop but it allows me to create awesome mock-ups quickly. Once we discuss your business objectives, I can build-out wireframes, visual designs with user flows, and style guides allowing us to see your idea before it’s built. Sketch is a powerful tool to have in the EvRo Designs arsenal and with all the features and plugins available it allows me to create UX friendly designs fast.
The user’s experience with a website or app is one of the most important things to consider when doing anything on the web. To understand your audience, I like to brainstorm with stakeholders and gather information before the actual design takes place. Once established, we can start the UX design process which could include:
New and exciting technologies are always being introduced and knowing how to leverage those various platforms into a project is different for each client. With technologies like JQuery, Bootstrap, Node.js and GitHub I am able to build websites, web apps, e-commerce tools and much more. I am a big fan of building code that’s clean, organized, and semantic. EvRo Designs believes it’s best to build maintainable, efficient, and readable code to avoid hiccups or bugs in the future. The way I see it, it’s better to build something right the first time. Some technologies that I may use include:
HTML is to the web what bricks are to a building. This is the code that describes and structures a webpage and allows for a website to be seen on the web. As the developer, I use it to format all text within a project such as titles, headings, images, and other links. All web related content uses HTML, so this language is essential for anything web related.
CSS like HTML is an essential tool in web development. Think of it as the design or style language of the project. It does everything from building specific element colors to creating responsive layouts. EvRo Designs uses CSS along with SASS and SCSS, which are advanced styling code languages, to create the look and feel of a website or web-app.
Foundation is a front-end framework like Bootstrap. Its advanced features make it easy to design and prototype beautiful responsive websites that work on any device. Its framework is semantic, mobile ready, customizable and comes with tons of custom plugins. If you’re not a fan of other frameworks or need more advanced features for your app or website, then Foundation is the tool you need out of the EvRo Design digital toolbox to build-out your project.
Wordpress, which powers about 25% of the web, is a content management system that supports the creation of content using a simple user interface. It runs on PHP and utilizes databases for data storage. So if you run an online store or blog that contains constant content updates then this is one of many platforms for you to consider. It’s easy to use, flexible, and contains tons of plugins for fast development. As a Front-end Developer, I use it to create projects that require ongoing content updates.
Jekyll is known as a simple, blog aware, static site generator. Unlike Wordpress, it’s very minimalistic and doesn’t need a back-end database or server-side code. It utilizes front-end files to build static websites from dynamic components such as templates, partials, liquid code, markdown, etc. What’s great about Jekyll is that it’s very fast, secure, easy to update, and completely customizable. If you're not a fan of Wordpress, then Jekyll is another option for creating blogs, e-commerce, or other dynamic sites with constant updates.
SEO and Web Analytics are becoming one of the most sought after skills in the web community. SEO, or search engine optimization, starts at the discovery and design level and allows your site to be easily reachable by users you want. It places heavy importance on the type of content, titles, links and words used so that search engines like Google can put your site in front of users looking for related content. Web Analytics allows for the measurement, collection, analysis and reporting of web data, such as a website, so that you can understand your audience and optimize your online business. I’ve been using tools like SEO tools like Screaming Frog and analytical tools like Google Analytics and Google Tag Manager for over 7 years to help understand how to promote online businesses and understand how users are using websites or apps.
Google Analytics is the go-to web analytics platform for many web marketers. It gives you the ability to collect useful non-invasive data to help understand your audience, their behavior and how you can leverage that data to build a better online product. I use Google Analytics not only to understand basic user interactions and behavior but also to create goals to increase conversions and to better track the events within a user’s web session.
Google Tag Manager is an amazing tool that can work with Google Analytics. It allows me to quickly create tags and other various elements on a website or app for intended use of traffic analysis and marketing. With this tool, I can create AdWords, Google Analytics, Firebase, Floodlight and other custom tags to help you analyze your traffic on a whole new level.
Adwords is a service that lets you compete online to provide a brief advertisement to users based on relevant keywords for your business. It’s a bid-based system and it can most definitely increase traffic to your website. I use it with clients to attract new business and increase ROI.
SAP Business Objects and Tableau are other available tools. If you use any of these tools currently, I can help you view, sort, and analyze data. I can help you create ad-hoc queries and reports to help you develop a better business strategy.
Before I started in web I was in print. During my time at the Washington Examiner, I crafted marketing presentations by evaluating market data and competitor products. I also acted as interim Marketing Director developing B2B sales materials supporting new business efforts and promoted the paper by working with various local and national vendors.
As the Marketing Director of this amazing digital forensics firm, I started developing my passion for the web. I managed all of their marketing efforts and provided day-to-day maintenance and customization to their website. I also initiated the redevelopment of their marketing plan to include a stronger web presence and managed all of their social media properties.
In late 2015, I was given the opportunity to officially enter the web analytics field. With my knowledge of the web and marketing this seemed to be a no-brainer. During my time at the ACS I developed ad-hoc, monthly and quarterly reports. I also created and maintained advertising reports, tested and validated web analytics tracking with new web deployments or enhancements, and created new standard reports based on the stakeholders needs.
In mid-2015, I became a contractor working with federal clients. In my time as a contractor I've concentrated on analytics creating various UA architectures and tagging strategies, conducting web analysis and implementing analytic reports, as well as advising clients on trends and best practices. I'm currently not accepting clients due to contract restrictions. However, if you have any questions regarding a new site design, a new build, or tracking integration please send an email or take a look at my blog.